Anthony Nader is an award-winning hairstylist and owner of the esteemed Surry Hills salon, RAW Anthony Nader. Coinciding with his salon’s 25th anniversary, he was delighted to also announce the launch of his haircare brand, ltn (love thy nader). Knowing how often his clients ask for recommendations for at-home hair care, Anthony felt it was a natural fit to launch ltn with a hair styler and silk pillowcase.

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“This is something I’ve always wanted to do, and it’s a no-brainer to release hair care essentials that I can recommend to my clients in the salon,” he explains. “Over my 30+ years in the industry, I’ve always been using other brands in the salon, on shoots, and backstage at fashion shows. The salon’s silver anniversary felt like the perfect year to launch my own brand.”

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More recently, the ltn brand and products have now been seen in online and print publications such as HairBiz, WHO Magazine, Marie Claire, The Journal and more. It is has been tried, tested and adored by beauty editors, influencers and most importantly our customers.

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We are so excited for what the future holds with ltn, and will continue to grow and nurture the brand with autheticity and purpose for the wellbeing of hair and skin.